What Is On-Page SEO? How To Optimize A Page
That said, having a responsive website that can adapt to any device someone views it from is imperative. As in life, positive reviews will have a positive effect, and negative reviews will have a negative effect on your ranking. On top of that, a GBP helps with getting reviews from customers, which is next on our list. For the record, a map pack shows GBPs close to the area relating to your search query (or based on your location). Search results located below the map pack are called localized organic results.
They think their “link juice” will spill out to other websites and their authority will suffer. In the following chapters, we’ll go step by step through all of these factors. Here’s a list of the 12 important on-page SEO factors that have a direct or indirect influence on the success of your website. On-page SEO refers to the SEO Anomaly optimization of website structure and content – anything that is on the page (as opposed to off-page SEO). Before we dive into the specifics of on-page optimization, let’s answer some basic questions you might have when starting with SEO. Unlock the power of advanced SEO tools and data-driven insights.
Just like a human visitor, search engines will click on links to visit different pages on your site. You can use hyperlinks to send users to your Contact Page, your online store or to any other place. These are clickable words that take users directly to a different page. Use links to send your readers to other relevant blog posts, to your About page or to the purchase page for a specific item you’re selling online. Combining the two ensures your brand messaging is aligned and streamlines your marketing efforts to enhance online visibility and boost search engine rankings.
On-page and technical SEO statistics
It has to do with promotion methods outside the boundaries of your website. All this data will be a huge help for your further on page optimization efforts. An on-page SEO checklist is a crucial tool for optimizing website content. It serves as a guideline for both newcomers and experienced users, helping them monitor and update their content regularly, ensuring it aligns with evolving SEO algorithms and trends.
- The reason for this is that Google puts more emphasis on the keywords that show up within the first 100 words of your content.
- If you see that there are pages listed in your sitemap but do not appear in the crawl results, these are likely orphan pages.
- So keep in mind, it could help to improve your click-through rates too.
- It’s believed that Google looks at user signals (dwell time, time on page, etc.) to influence rankings.
- Transcriptions and alt text are another great place to include your target keywords, and incorporating them can help make your site ADA-compliant.
What is the difference between on-page SEO and off-page SEO?
If you don’t have access to a keyword research tool, try brainstorming phrases that someone would search to find what you’re offering and look at which terms competitors rank for. If major corporations are taking up most top spots in a SERP, it’s a good sign you might want to look for a less competitive keyword option. If an image file size is too big, it may slow the load speed of your site.
How to Create a Successful SEO Strategy: Step-by-Step Breakdown
Regularly audit your analytics to ensure you aren’t collecting data you shouldn’t be collecting, but do collect the data needed to run your business. For example, configure GA4 to collect users’ IP addresses anonymously and respect each visitor’s consent choices on your forms. Use tools like Google Tag Manager to track important behaviours while respecting privacy laws and proper data management. First-party data comes directly from users (with their permission) to you, making it both legal and valuable.
However, don’t go overboard by trying to stuff in multiple keywords for purely SEO purposes. It’s also important to watch out for repeat keywords in different subfolders. Or if you’re trying to rank for “best restaurants to try in Portland,” that could indicate Google wants a list, so formatting your content in bullets could help. Your web content should exist to answer searchers’ questions, to guide them through your site, and to help them understand your site’s purpose. Content should not be created for the purpose of ranking highly in search alone.