SEO Roast: SEO Audits, Action Plans & Strategy

If you don’t have access to Google Search Console, plug any page from your website into Google’s Mobile-Friendly Test tool. To do this, go to the Mobile Usability report in Google Search Console. It will tell you whether any URLs have errors that affect mobile usability. If your traffic’s gone to zero, you may need to check for a manual action. This is where a human reviewer at Google decides your site doesn’t comply with the Google search essentials.

How do you find keywords for SEO?

First, get an overview of your backlink profile with a tool like Semrush’s Backlink Analytics. If you’re unsure what one of the errors, warnings, or notices means, click “Why and how to fix it” for more info. Head over to Site Audit and select your project to get an overview of your site’s health.

Now that we’re done with preparatory work, let’s move on to the key steps of an SEO audit checklist. Before you embark on a technical SEO audit (of a newly bought domain or an existing one), check if it’s not under any search engine sanctions. User experience (UX) plays a significant role in how your website ranks. A tech SEO audit will help you identify things that could spoil UX or even turn users away from your website. I aimed to make this SEO audit checklist universal, covering all major steps of a technical SEO audit.

You should only use the disavow tool if you have received a manual penalty from Google for unnatural links. Canonical tags tell search engines which version of a page should be prioritized when dealing with duplicate or near-duplicate content. This is particularly important for websites like online stores that often generate multiple URLs for the same product due to filters or session variables.

Broken links prevent search engines from properly crawling and indexing SEO Anomaly your site, which reduces its visibility in search results. An SEO audit is essential for maintaining and improving the website’s search engine performance. By systematically analyzing technical and content-related aspects, one can identify issues that are hindering your rankings and make adjustments.

• A love for business and competition is what fuels Robb to create dynamic marketing plans to help his clients grow exponentially.
• Maybe you have lots of links from irrelevant directories or questionable foreign domains.
• If your website can be accessed with or without the “www” prefix in the URL, it’s crucial to make a choice and stick with it.
• Ahrefs and Semrush show which keywords your pages rank for and identify gaps.

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As a last resort, one strategy I personally have had success with is rebranding, changing the website domain, and relaunching the website. This is never the ideal scenario, but it is something all teams need to consider when other recovery attempts are failing. The issue stemmed from schema markup being automatically injected into pages but failing to match the on-page content. Through strategic updates and a well-written appeal, I not only resolved the penalty but restored the site’s search visibility and credibility. It was a challenging yet rewarding experience that honed my technical SEO and problem-solving skills. The site had very few internal links, especially to two important geo-landing pages.

Getting log files isn’t always easy, especially for big enterprise sites where server access might be restricted. You should also regularly review Google Search Console’s Crawl Stats report to see how many pages Google crawls per day. Comparing crawled pages with total pages on your site helps you spot inefficiencies. By reading this article, you can apply these insights to save yourself and your SEO clients time, money, and frustration – in less than an hour. I’ve seen almost everything that can go right – and wrong – with websites of different types. After conducting more than 500 in-depth website audits in the past 12 years, I’ve noticed clear patterns about what works and doesn’t in SEO.

Pages with a lot of internal links

To get a better sense of what’s happening, use Google Search Console. It’s a free tool from Google that can offer detailed insights into your site’s indexing status. The quickest way to check if your site is indexed is with a simple site search. You could say this process acts as an overall evaluation of a website’s “health” in search. SEOptimer is better than other Website SEO Checkers through it`s super fast SEO analysis execution, JavaScript rendering and breadth of features.

A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error. As with beefing up thin content, there are certain pages on your site where it’s not going to be feasible to fully optimize for target and ancillary keywords.