How to Find Your SEO Ranking: A Step-by-Step Guide to Tracking Performance

Additionally, Google considers actions like requests for driving directions to your business. More requests for directions could signify a stronger interest from potential customers and positively impact your local results. Use these insights to identify your top-performing pages, keywords, content, and areas that need improvement. Use data visualization tools like Google Data Studio, Tableau, or Looker to build interactive dashboards highlighting key metrics, trends, and insights. Then, improve the underperformers and fine-tune your overall strategy based on your learning. Places to share your content include social media, email newsletters, and relevant industry forums.

Brand Signals (Off-Page SEO)

By having backlinks from sites that are topically similar to yours, the search engine might consider your pages as valuable results for the given topic or niche. Backlinks are the most well-known ranking signal in SEO – that was confirmed many many times by Google representatives. We can’t mention content and keywords without talking about entities, which Google is using to better understand topics. This article explains in depth why it’s essential to understand entities in SEO.

#1 – User Engagement

While you can’t change your physical location, you can focus on targeting keywords that include your city or neighborhood to improve local rankings. As we wrap up our exploration of the top SEO ranking factors SEO Anomaly for 2025, it’s clear that all these SEO ranking factors play a crucial role in determining your online visibility and success. The goal of ensuring your website is mobile-friendly should not be limited to ranking well in search engines. Mobile friendliness is also about making the website more flexible and accessible, to provide a positive user experience, reach a wider audience, and keep visitors engaged to reduce bounce rates. Recognizing and catering to the search intent behind target keywords is fundamental to connecting with your audience and enhancing your website’s visibility and relevance.

This is a great way for you to build a relationship with other businesses. It also helps to obtain links from relevant publications in your industry. This increases your authority in your particular industry and builds your credibility. When you are viewed as an authority, more people trust your business and the quality of your work. Your listing should include your address, contact information, and hours of operation.

Keep It Fresh: Links, Content, & Engagement

• If the domain has many backlinks, and a number of those are from authoritative sites like news media, government, or universities, it’s likely to have a good domain authority score.
• Enhancing user experience through better design, faster load times, and clear navigation can help improve your ranking factors across the board.
• High-quality backlinks are a cornerstone of off-page SEO, serving as one of the most significant indicators of a website’s credibility and authority.
• By consistently implementing these strategies, you can improve your website’s rankings and achieve your online marketing goals.
• When you do keyword research and create content, it is important to understand how personalization and locality will impact ranking and take this into consideration in your strategy.

This declutters the results and helps people locate relevant information more easily. However, the search algorithm isn’t the only element to consider when producing content. No matter which method you use, however, the content on your site must be the same on both desktop and mobile devices. Each version must have the same title tags and meta descriptions, too. Average engagement time reflects how long visitors were actively engaged with the content on your site. Google Business Manager, formerly Google My Business, is how you manage your Google Business Profile.