9 Important CPG Industry Trends 2024 & 2025

For example, Mindright offers “good mood superfood” in its snack bars. Searches for “feta-tomato paste” grew thanks to interest on social media. Fat Straws, a bubble tea company, offers several versions of dalgona coffee in their cafes. For smart dishwasher brands, many of the same big names are back again. And it’s expected to grow at a compound annual growth rate of 18.3% through 2030. The worldwide smart kitchen appliances industry is worth an estimated $18.75 billion.

• Canned cocktails are capturing a share of the market that hard seltzers used to own.
• Estimated carbon footprints of various packaging options show that pouches and cartons are the most environmentally friendly.
• The pet supplement industry is set to hit $1.05 billion by 2027, according to an analysis by Grand View Research.
• In fact, approximately 7% of pet owners purchased a gut-supporting formula last year.
• We can expect more growth, major changes, and plenty of new products in the near future.

More Private Label Brands Launch

Search growth for “Kettle & Fire” has increased by 76% in 5 years. Kettle & Fire is a bone broth brand creating products suitable for the keto diet. Fresh Clean Threads has seen a 50% increase in abandoned cart revenue and a 20% increase in welcome revenue since adopting the hyper-personalization technology. It has worked with primarily DTC brands including Fresh Clean Threads and Victoria Beckham Beauty. Dynamic Yield is a Mastercard-owned company that uses generative AI to personalize the E-commerce experience for shoppers. In the past, cash flow Halpern, Hari, KSI and Paul may have been interested in traditional influencer marketing deals.

• In this report we cover 12 of the biggest changes happening in the world of podcasting.
• Convenience stores are another category getting disrupted by the DTC model.
• A report revealed that global business spending on loyalty management reached $75 billion in 2019.
• At the other end of the spectrum, the hospitality/travel/restaurant industries have a comparatively low customer retention rate of just 55%.

Home cooks find inspiration on social media

• Another beverage capitalizing on the gut-health trend is kefir, a fermented dairy beverage.
• Globally, the pet insurance industry reached $9.4 billion in 2022 and is expected to grow at a compound annual growth rate of 17.04% through 2030.
• These high customer retention rates are reinforced by the fact that the average American uses their primary bank account for 16 years.
• Here’s a list of the top seven trends in the alcohol industry worth keeping an eye on.
• Snacks.com is PepsiCo’s direct-to-consumer e-commerce store for Frito-Lay products.

Its “2.0” machine, launched last year following a fresh round of funding, promises to work out 86% of muscles. This means creating a “device for X” and adding a recurring revenue model via live classes. $10 billion in cpg accounting annual revenue transferred from gyms to at-home exercise solutions during the pandemic. But also because they were one of the first breast pump brands to focus on DTC over retail.

Consumers Demand Sustainability and Clear Brand Values

Chewy’s reported revenue in 2021 was $10 billion, a 12% increase compared to the year before. One of the leaders in the pet DTC space is the pet supply ecommerce brand Chewy.com. These ingredients are difficult to package and ship in pet food form. Yet, many business executives face an increasingly uphill task when it comes to retention as user demands continually shift.

Both sectors have the advantage of being able to deliver fast results. However, unfulfilled expectations can quickly lead to high churn rates and customers jump ship. We’ve researched key company data and added search growth and funding information. One industry study recently discovered that non-alcoholic beverages are the third fastest growing beverage category in the US. The reports above aid your market research process by providing detailed industry analysis of your market sector.

It will be interesting to see how these trends shake out in the coming years. Brands like CeraVe and DRMTLGY are taking full advantage, seeing interest in their brands spike dramatically. Searches for “Puracy” have increased by 1,113% over the last 10 years. Searches for “micro influencers” have increased by 89% over the last 5 years. And traditional digital marketing channels like SEO and pay-per-click advertising aren’t going away, either. Which is a critical feature for many CPG products (like toilet paper and soda).

And while the “buy now, pay later” (BNPL) bubble appears at first glance to have somewhat burst since the pandemic, many businesses are convinced it is here to stay. All of this lowers the barrier to entry for anyone who wants to compete with a DTC company that’s gaining traction in a space. And services like ShipBob can take care of shipping, logistics, and returns. Along with Dollar Shave Club, Warby Parker became one of the highest-profile https://www.bookstime.com/ DTC startups in the US.